Company is Kia

Strategic Management Project Module 4

This module requires you to identify how your company Kia might profit from global expansion, the strategy that your company should pursue globally, and the entry mode that it might favor. With the information you have at our disposal, answer the question regarding the following situation:

1. What strategy is your company pursuing to compete globally? In your opinion, is this the correct strategy, given costs pressures and pressures for local responsiveness?

Strategic Management Project Module 5

This module requires you to assess the vertical integration and diversification strategy being pursued by your company. With the information you have at your disposal, answer the questions listed:

1. Has your company ever pursued a horizontal integration strategy? What was the strategic reason for pursuing this strategy?
2. Assess the potential for your company to create value through vertical integration. In reaching your assessment, also consider the bureaucratic costs of managing vertical integration.