Company is Uber. Describe the selected company and brand and a brief history. List the core products

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Company is Uber.

Describe the selected company and brand and a brief history.

List the core products and services they offer.

Identify the key current competitors.

Accomplish SWOT analysis

Propose the product or service line you want to develop a marketing plan for.

Justify your proposal with a SWOT-based argument for why it warrants marketing investment.

Describe your core product, extended product, and the product concept.

Explain how you plan to achieve competitive differentiation through creating customer value in the four areas listed below. Also, refer to The Five Competitive Forces That Shape Strategy video:

Branding

Packaging

Support

Quality

Related Book For answer-question

Electronic Commerce

ISBN: 9781305867819

12th Edition

Authors: Gary Schneider

See More Books

Posted Date: Oct 24, 2023 07:30 AM

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Company is Uber. Describe the selected company and brand and a brief history. List the core products

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Expert Answer:

Selected Company and Brand Uber Uber is a ridehailing and food delivery company that was founded in 2009 It is currently the largest ridehailing company in the world operating in over 70 countries Ube... View the full answer

Electronic Commerce

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