Question: COMPANY NAME: PRIMARK IMPLEMENTATION PLAN a. Create 3-year implementation plan, stating the timing of your Year 1 and Year 2 promotional activities, indicating what and

COMPANY NAME: PRIMARK

IMPLEMENTATION PLAN

a. Create 3-year implementation plan, stating the timing of your Year 1 and Year 2 promotional activities, indicating what and when your monitoring activities will be, and the timing of expansions and/or new service launches. Indicate the amount of your Year 1 and Year 2 promotional budget.

b. Your original goals and objectives, along with your budget need to be considered as you determine (and communicate) the service launch timing and your complete promotional plan. Think when, where and how much you will spend.

MEASUREMENT PLAN (10 marks)

a. Create measurement plan to translate your top-line business and marketing objectives into metrics to measure your performance. Your measurement plan should include KPI's to measure market performance (i.e. market share), customer performance (i.e. awareness, acquisition, retention) and business performance (i.e. sales, margin).

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