Company

Primary Product/Service

Apple

Computers, personal digital assistants (PDAs), mobile phones

The American Red Cross

Disaster relief and various medical, health, and well-being assistance programs

Hyundai Motors

Automobile manufacturer

Target Stores

Retail consumer and household goods and groceries

Sysco

Supplier of bulk food purchases to restaurants

Nike

Athletic apparel and equipment

Required

Identify one thing that is a core capability for each. For example, for Apple, a core capability is the creativity of its product design people. Also identify one capability that companies have that is not core. For example, for Apple, the competence of the accounting and finance group, while important, has not been core to the company's success.