Company: Southwest Airlines

Product: Xtra large seats for heavier customers

Determine the price I will charge for my product,  determine the extra large seating pricing  Calculate the price of my new product or service.  Describe how my price allows reasonable profit in accordance with my profitability strategy. Share the pricing strategy that I have selected, in accordance with those provided by the author of the text and additional resources. What is my rationale for the pricing strategy selected?  Weigh my pricing strategy with pricing currently offered by my competition. Consider how my proposed price fits into the target market and compares to the competition. My pricing should allow for sufficient profitability to allow me to cover essential fixed costs (FC) and variable costs (VC) on which I will want to reflect (but do not have to be listed).