Question: Comparative advertising is _ _ _ _ _ _ _ _ _ _ . Answer any paid form of nonpersonal presentation and promotion of ideas,

Comparative advertising is __________.
Answer
any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor
a personalpresentation by the firms sales force for the purpose of making sales and building customer relationships
a short-termincentive toencourage the purchase or sale of a product or service
when acompany directly or indirectly comparesits brand with one or more other brands
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