Choose the best answer from the given alternatives.

$1.$ Stages in the Maslow$$s hierarchy of needs include the following except$\_\_\_\_\_\_\_.$

A$.$ Ego

B$.$ Friends

C$.$ Social needs

D$.$ Physiological needs

$2.$ In organisational buying, the membership of the buying center includes the

following except$\_\_\_\_\_\_\_.$

A$.$ Users

B$.$ Influencers

C$.$ Accountants

D$.$ None of the above

$3.$ The stages in the adoption process include$\_\_\_\_\_\_\_.$

A$.$ Awareness

B$.$ Interest

C$.$ Evaluation

D$.$ All of the above

$4.\_\_\_\_\_\_\_\_\_$is the drop in the average per unit cost that comes with increased

volumes of production and distribution.

A$.$ Experience curve

B$.$ Economies of scale

C$.$ Breakeven

D$.$ None of the above

$5.$ The product life$-$cycle phases include$\_\_\_\_\_\_\_.$

A$.$ Introduction, growth, maturity, decline, withdrawal

B$.$ Introduction, maturity, decline, withdrawal

C$.$ Development, Introduction, maturity, decline

D$.$ All of the above

$6.$ A product position is$\_\_\_\_\_\_\_.$

A$.$ The place the product occupies in the minds of your competitors.

B$.$ The place the product occupies in the minds of the employees.

C$.$ The place the product occupies in the minds of the consumers.

D$.$ None of the above is correct.

$7.\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_$ is a measure of the sensitivity of demand to changes

in price.

A$.$ Price wars

B$.$ Price elasticity

C$.$ Price discrimination

D$.$ All of the above

$8.$ The set of marketing tools a firm uses to communicate with potential and existing

buyers is called the $\_\_\_\_\_.$

A$.$ Promotion mix

B$.$ Product mix

C$.$ Marketing mix

D$.$ None of the above

$9.$ Advertising is any paid form of$\_\_\_\_\_\_\_\_\_$ presentation of ideas, goods, or services by an

identified sponsor.

A$.$ Personal

B$.$ Individual

C$.$ Non$-$personal

D$.$ Business

$10.$ Which of the following is true about personal selling?

A$.$ It does not allow for long term relationship building.

B$.$ It is inexpensive.

C$.$ It has limited coverage.

D$.$ None of the above