Question: Comparative advertising works best when _ _ _ _ _ _ _ _ . Group of answer choices it elicits affective motivation, followed by cognitive

Comparative advertising works best when ________.
Group of answer choices
it elicits affective motivation, followed by cognitive motivation
the firm is trying to minimize brand dilution
it elicits cognitive and behavioral motivations simultaneously
consumers are processing advertising in a detailed, analytical mode
the advertising message uses negative fear appeals

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