COMPARATIVE WEBSITE ANALYSIS EXERCISE

DIGITAL MARKETING FOUNDATIONS

A successful website must accomplish three objectives: $(1)$ generate traffic, $(2)$ convert that traffic, and $(3)$ generate a high revenue from those conversions. You will be analyzing two websites that perform relatively well on all three

dimensions$-$amazon.com and

walmart.com. However, neither website is complacent about their performance, and your job is to determine avenues for improvement. You will be analyzing the success of both websites on several dimensions and providing recommendations on the actions the websites should take to improve their performance. $($In some cases, you will be inferring or guessing the websites' performance $-$ no need to find external sources that report the websites' performance metrics.$)$

Traffic

Direct Trafic

Which website, Amazgn or Walmart, do you believe eams a larger amount of direct traffic?

Recommend two actions to increase direct trafific for the lower$-$performing website.