Compare a large retailer and a small retailer. 

1. What common retail approaches would a company incorporate into its business or marketing strategy? Do these approaches work for large and small retailers?
2. Do you think large and small retailers compete for the same customer? Why or why not?
3. When attempting to dominate a market, is it more important for a company to identify consumer needs or to focus on products and services? Why?
4. What (if any) aspects of retailing are important to you? Do you have different expectations for large and small retailers?

Answer rating: 100% (QA)

Size Large retailers are typically large stores with a wide range of products while small retailers are typically small stores with a more limited product selection Buying power Large retailers have m... View the full answer