Compare and contrast how IBM and Papa John's Pizza must market their products given that one is

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Compare and contrast how IBM and Papa John's Pizza must market their products given that one is b2b and one is b2c.

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Global Marketing

ISBN: 9781292251806

8th Edition

Authors: Svend Hollensen

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Posted Date: Mar 24, 2024 04:38 AM

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Compare and contrast how IBM and Papa John's Pizza must market their products given that one is

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Marketing strategies for IBM a B2B BusinesstoBusiness technology company and Papa Johns Pizza a B2C BusinesstoConsumer food service provider significantly differ due to their target audience and natur... View the full answer

Global Marketing

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