Compare and Contrast $-$ Import$/$export$,$

distribution partner, franchise, licensing,

joint ventures, contract manufacturing,

counter trade, piggy backing, and direct

investment via the establishment of

manufacturing facilities.

There are several paths companies can take when

entering a new region or market, each of which has

its own level of cost and risks. After reviewing the

Readings and Resources select $4$ methods of

international market entry and write a paper

and contrasts each in relationship to the capital

investment required, the labor force and skill set

needed, the level of management control needed,

potential barriers to trade, and the overall

risk$/$reward with each approach.