Question: Compare and contrast the stages model and born analytical pathways to becoming an analytical competitor. What pathways have Amazon and Netflix followed to become analytical

Compare and contrast the stages model and born analytical pathways to becoming an analytical

competitor. What pathways have Amazon and Netflix followed to become analytical competitors, have they

followed the same or different pathways and where do they currently sit on their analytical journeys? (What

factors do you think influences the choices of firms in pursuing the stages versus the born analytical

pathways?)

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