Question: Compare the differences in the customer benefit package (CBP) for the Super 8 Motel chain versus the CBP for the Fairmont Hotel chain. Explain the

  1. Compare the differences in the customer benefit package (CBP) for the Super 8 Motel chain versus the CBP for the Fairmont Hotel chain. Explain the reason for the differences.
  2. What are the marketing strategy of Super 8 versus Fairmont. What group of customers are being targeted by Super 8? What group of customers are being targeted by Fairmont Hotels?

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