Question: Describe the differences in the customer benefit package for the Super 8 Motel chain versus the CBP for the Fairmont Hotel chain. Explain the reason

  1. Describe the differences in the customer benefit package for the Super 8 Motel chain versus the CBP for the Fairmont Hotel chain. Explain the reason for the differences.
  1. What group of customers are being targeted by Super 8? What group of customers are being targeted by Fairmont Hotels?

  1. In approximately 500 words, define a customer benefit package (CBP) for a brand new restaurant designed mainly for children.

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