Question: Compare the two cases Beefing up the beefless Mac: McDonald s expansion strategies in India and McDonald's India - plotting a winning strategy

Compare the two cases "Beefing up the beefless Mac: McDonald s expansion strategies in India "and "McDonald's India - plotting a winning strategy (last project)"

a.How has the problems faced by McDonalds changed from 1996 towards 2017?

b.How has the competitive landscape or industry dynamics changed from 1996 till 2017 (micro environment)? What were the driving forces back then and now in India in the QSR Industry?

c.How the macro environment or PESTEL has changed from 1996 till 2017? Research online for any current information on PESTEL?

d.Has there any change in McDonald's strategy from 1996 till 2017?

Make the CPM for McDonald's, and 2 competitors using exhibit 5 and information on page 4 and 5 of the case "McDonald's India - plotting a winning strategy (last project)". Take total 4 factors, not more.

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