Compare the two companies based on their ratios. Use the last column in the template to write in detail how each company is doing based on the ratios. Compare the company ratios to the industry and each other. (see ratio attachment)

INDUSTRY (APPLE) APPLE, INC INDUSTRY (AMAZON.COM) AMAZON.COM ANALYSI Profitability Ratios (%) 44.46% 66.55 23.12% 23.43% 42 51% 42.51% 17.238 Gross Margin EBITD Margin Operating Margin Pretax Margin Effective Tax Rate 76.388 27.65 14.51% 9.37 22 33% 33.94 2 47% 1498% Financial Strength Quick Ratio Current Ratio LT Debt to Equity Total Debt to Equity Interest Coverage 4696% 141.39% 67.76% 96 03% 6143 20101 P/E Ratio Price to Sales (P/S Price to Book (P/B Price to Tangible Book Price to Cash Flow Price to Free Cash Flow Management Effectiveness (%) Return On Assets Return On Investment Return On Equity 15.31 17.95 293.81 16.63 24.37 55.66 59.19 16.77 23.39 165.69 15.07% 19.27% 15 93% 20.73% 42.86% 716% 9.71% 15 72% 3,04% 11 86% 17.2% 11596 Dividend Yield Payout Ratio Revenue/Empl Net Income/E 201M 454.62K 1.67M 475.72K 83.17K 23.22 341.33K 5.57K 19.96 Employee 365.28K 16.49 Receivable Turnover Inventory Turnover Asset Turnover 28.88 INDUSTRY (APPLE) APPLE, INC INDUSTRY (AMAZON.COM) AMAZON.COM ANALYSI Profitability Ratios (%) 44.46% 66.55 23.12% 23.43% 42 51% 42.51% 17.238 Gross Margin EBITD Margin Operating Margin Pretax Margin Effective Tax Rate 76.388 27.65 14.51% 9.37 22 33% 33.94 2 47% 1498% Financial Strength Quick Ratio Current Ratio LT Debt to Equity Total Debt to Equity Interest Coverage 4696% 141.39% 67.76% 96 03% 6143 20101 P/E Ratio Price to Sales (P/S Price to Book (P/B Price to Tangible Book Price to Cash Flow Price to Free Cash Flow Management Effectiveness (%) Return On Assets Return On Investment Return On Equity 15.31 17.95 293.81 16.63 24.37 55.66 59.19 16.77 23.39 165.69 15.07% 19.27% 15 93% 20.73% 42.86% 716% 9.71% 15 72% 3,04% 11 86% 17.2% 11596 Dividend Yield Payout Ratio Revenue/Empl Net Income/E 201M 454.62K 1.67M 475.72K 83.17K 23.22 341.33K 5.57K 19.96 Employee 365.28K 16.49 Receivable Turnover Inventory Turnover Asset Turnover 28.88