Question: Compared to a one percent increase in the retention rate, a one percent increase in the firm's marginwil have a larger impact on customer lifetime

Compared to a one percent increase in the retention rate, a one percent increase in the firm's marginwil have a larger impact on customer lifetime value True Falso

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Compared to a one percent increase in the retention rate, a one percent increase in the firm's margin will have a larger impact on customer lifetime value True False

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