Question: Compared to a proactive strategy, a reactive strategy is more difficult for public relations staff to organize and prepare because it: cannot implement input suggested

Compared to a proactive strategy, a reactive strategy is more difficult for public relations staff to organize and prepare because it:
cannot implement input suggested by the staff.
is triggered by events that are unpredictable.
must identify the content, rationale, and vehicles related to the overall message.
it does not involve a public relations audit.
Compared to a proactive strategy, a reactive strategy is more difficult

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