Comparing Brands Perceptual Map In the mini case following $,$ you'll read about three different gyms $.$ You'll use the information to create a table that compares the brands and a perceptual map based on the table. You'll use Excel for this assignment $.$ Remember $,$ there is a recording about perceptual maps and how to create them posted to Canvas About the Brands Carson's Gym is a large facility with plenty of weight $-$ lifting equipment $,$ treadmills $,$ elliptical trainers $,$ and more. The gym has spacious locker rooms $,$ several showers $,$ and a whirlpool spa for both men's and women's facilities $.$ Carson's has spin classes $,$ aerobics classes $,$ and Pilates classes that are typically filled to capacity $.$ Carson's is located in a busy shopping center where parking is sometimes difficult $,$ especially on weekends $.$ Carson's is open from $5$ AM to $10$ PM daily $.$ Memberships cost $$39$ per month for a single and $49$ for a family $.$ Downtown Crossfit has basic weight training equipment and several rowing machines The gym$\text{'}$s focus is on small classes with individualized attention $.$ Classes have a very low trainer to student ratio $($ about $1$ trainer to $5$ students $),$ and members are discouraged from working out alone $.$ Class workout routines change every day with the famous "workout of the day" being a popular feature $.$ The gym has a changing room and one restroom $,$ but no showers or locker rooms Downtown Crossfit is located in an industrial neighborhood $,$ with parking on the street $.$ Classes meet daily at $5,7,$ and $9$ AM and in the afternoons at $4,5$:$30,$ and $7$ PM $.$ The gym has an abbreviated class schedule on Saturday and is closed on Sunday Memberships cost $$89$ per month for a single and $129$ for a family Kelly's Workout Center is a mid $-$ sized facility with a reasonable amount of weightlifting equipment and several treadmills $,$ stair $-$steppers $,$ and stationary bikes $.$ Kelly's offers aerobics and spin classes during mornings only at $7$ AM and $9$ AM $.$ Kelly's has a very nice day care facility that is open from $8$ AM $-12$ PM Monday through Friday Locker rooms are available at Kelly's but not showers Kelly's is located in a newer part of town at the edge of a shopping center and has ample parking Kelly's is open $6$ AM to $8$ PM Monday Friday and $6$ AM $-6$ PM on Saturday and Sunday $.$ Memberships cost $19$ per month for a single and $$39$ for a family ; there is no charge for day care so long as a parent is in the gym. Identify attributes you think are important to consumers and create a table similar to the below $.$ Assign values to the attributes using a scale of $1-5($with $1$ being low and $5$ being high $)$Two attributes have been added to get you started $($ though you don't have to use them $).$ Your table should have minimum of $6$ attributes $.$ For each attribute $,$ explain briefly why you chose it and why you think it's important to consumers Once you've completed the table $,$ create a perceptual map using the chart function in Excel $.$ Save your file and upload it to Canvas $.($Do