Comparing Entry Modes $[$Type here$]$ Exporting Licensing$/$Franchising Alliance$/$Joint Venture Wholly Owned Subsidiary Investment Required $($Low$,$ Medium, High$)$ Level of risk $($Low$,$ Medium, High$)$ Existence of trade barriers? $($YES $/$ NO$)$ Speed of entry $($Slow$,$ Medium, Fast$)$ Acquire local resources$/$knowledge $($YES $/$ NO$)$ Viewed as Insider or Outsider? Degree of control $($Low$,$ Medium, Hig