Comparing Smartphones: Positioning Map Analysis

Objective: Use positioning map analysis as a means to assess a brand's positioning and undercover opportunities for repositioning or improving the brand's competitiveness.

Use the smartphone data shown in the table below to complete the following tasks.

In the "Attribute per $ $"$ table of the Excel spreadsheet, divide each smartphone brand's attribute values by its price.

Choose two attributes from the "Attribute per $ $"$ table that you consider most important to buyers when choosing a brand of smartphone. Then follow the Windows or Mac steps to build a two$-$dimensional positioning map with each map axis representing one attribute.