Comparing what is planned versus what you recommend is an important part of case analysis. Do not recommend what the firm actually plans, unless an in$-$depth analysis of the situation reveals those strategies to be best among all feasible alternatives. This exercise gives you experience conducting research to determine what a firm is doing in $20222023$ and should do in $20232026.$

Instructions

Step $1.$ Go to McDonald$$s corporate websiteopen in new window and click on $$Press Center.$$ Read through the most recent $10$ press releases.

Step $2.$ Determine two strategies that McDonald$$s is actually pursuing. Give some pros and cons of those two strategies in light of the guidelines presented in this chapter. $($Horizantal$,$ forward, or backwards$)$

Step $3.$ Determine two strategies that McDonald$$s is not pursuing. Give some pros and cons of those two strategies in light of the guidelines presented in this chapter.$($Horizantal$,$ forward, or backwards$)$