Question: Competencies based on intangible resources, such as marketing know - how, are less visible and therefore are more difficult for competitors to understand and imitate
Competencies based on intangible resources, such as marketing knowhow, are less visible and therefore are more difficult for competitors to understand and imitate is an example of which of the following?
Vertical integration strategy.
Unrelated linked diversification strategy.
Horizontal integration strategy.
Related linked diversification strategy.
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