Question: Competition Assessment - Structure/Composition of the Competition . Customer-based vs. Resource-based Competitors . Direct vs. Indirect Competitors . Existing vs. Potential Competitors - Nature/Characteristics of

Competition Assessment - Structure/Composition of the Competition . Customer-based vs. Resource-based Competitors . Direct vs. Indirect Competitors . Existing vs. Potential Competitors - Nature/Characteristics of the Competition . Industry's Entry and Exit Barriers, Nature and Intensity, Patterns and Predictability, (Typical) Methods and Practices, and Other Characteristics of the Competition - Determine and Describe the Major (Market and Enterprise) Competitors . Competitor's Mentality/Philosophy & Objectives . Competitor's Strategies . Competitor's Accomplishments & Market Positions . Competitor's Strengths & Weaknesses . Competitor's Future Behavior

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