Question: Competitive advantages https://www.youtube.com/watch?v=PeCCT7CKpYA&t=18s What is Competitive Advantage? Wells Fargo case https://youtu.be/l9LVMP7UmGM Please give three reasons why you think the behavior or incident was unethical. For

Competitive advantages

https://www.youtube.com/watch?v=PeCCT7CKpYA&t=18s

What is Competitive Advantage?

Wells Fargo case

https://youtu.be/l9LVMP7UmGM

Please give three reasons why you think the behavior or incident was unethical. For example, what rules were broken? Who benefited or was harmed by what took place? What steps might you take to prevent such unethical behavior if you were the CEO? And how you will encourage people to behave in an ethical way? In what aspect the case related to what have been covered in Chapter 1?

UPS case

https://www.youtube.com/watch?v=0jLAdTC7_TY

Which building blocks of competitive advantage did UPS establish to help their business succeed? What criteria did they use to evaluate how successful they are managing the delivery business? In what aspect the case related to what have been covered in Chapter 1?

Apple case

https://www.youtube.com/watch?v=kib6uXQsxBA

Which building blocks of competitive advantage did Apple establish to help their business succeed?

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