Competitive Analysis

Describe both direct and indirect competitors including a description of their strengths and weaknesses. A SWOT analysis of your key competitors may be useful in this section.

Customer Analysis

Describe the customer in significant detail including demographics, psychographics, geographic region, and behavioral traits. By the end of this section, the reader should be able to create a mental picture of your most promising customer segments. for a dateing app

Company Analysis

Describe your venture$$s strengths and weaknesses, legal structure, key personnel, and main success factors $($what your company needs to do well$).$ A SWOT analysis for your company may be useful in this section. for a dateing app

The Marketing Opportunity

Detail the exact nature of the marketing opportunity, basically exactly how you will compete in your market $($where your venture fits into the picture relative to your competitors$).$ for a dateing app