Competitive analysis includes analysis and interpretation of competitive position in such a way that it undertakes full
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Question:
Competitive analysis includes analysis and interpretation of competitive position in such a way that it undertakes full diagnosis of the market characteristics, main players within the marketplace, and the market share of every company involved in the business.
a) Explain the importance of competitive evaluation in the external enterprise situational analysis.
b) Discuss the relationships between competitive analysis and other strategic elements in the move to ensure sustainable competitive advantages.
Related Book For
Management Accounting
ISBN: 9780730369387
4th Edition
Authors: Leslie G. Eldenburg, Albie Brooks, Judy Oliver, Gillian Vesty, Rodney Dormer, Vijaya Murthy, Nick Pawsey
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