Question: Competitive analysis includes analysis and interpretation of competitive position in such a way that it undertakes full diagnosis of the market characteristics, main players within

Competitive analysis includes analysis and interpretation of competitive position in such a way that it undertakes full diagnosis of the market characteristics, main players within the marketplace, and the market share of every company involved in the business.

a) Explain the importance of competitive evaluation in the external enterprise situational analysis.

b) Discuss the relationships between competitive analysis and other strategic elements in the move to ensure sustainable competitive advantages.

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a Importance of Competitive Evaluation in External Enterprise Situational Analysis Competitive evaluation is a critical component of external enterprise situational analysis because it provides valuab... View full answer

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