Competitive Analysis Worksheet

For each factor listed in the first column, assess whether you think it$$s a strength or a weakness $($S or W$)$ for your business and for your competitors. Then rank how important each factor is to your target customer on a scale of $1$ to $5(1=$ very important; $5=$ not very important$).$ Use this information to explain your competitive advantages and disadvantages.

FACTOR

Me

Competitor

A

Competitor B

Competitor C

Importance to Customer

Products

Price

Quality

Selection

Service

Reliability

Stability

Expertise

Company Reputation

Location

Appearance

Sales Method

Credit Policies

Advertising

Image