Question: Competitive _ _ _ _ _ _ _ _ are associations designed to overcome perceived weaknesses of the brand, which might be required to negate

Competitive________ are associations designed to overcome perceived weaknesses of the brand, which might be required to negate perceived vulnerabilities or shortcomings.
Question content area bottom
Part 1
A.
customer-focused value propositions
B.
points of difference
C.
competitive frames of reference
D.
blue ocean strategies
E.
points of parity

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