Competitive Forces

Toyota has been working alongside us for years, but we just heard $-$ they're not renewing our EV collaboration when the current project is completed. Their R&D team feels that they've finally caught up$,$ and they're going to start using their own EV components in their cars $-$ even though the range is less than ours, the components are less expensive.

This represents an example of which of these competitive forces:

Customer Bargaining Power

Supplier Bargaining Power