Competitive intelligence, which is also known as business intelligence is mainly concerned with: Gathering information Monitoring competitors Promoting industrial espionage Statistical analysis In 2013, the Starbucks Chief Executive "Howard Schultz" has announced that Starbucks bought 600-acre coffee farm in Costa Rica to test best growing practices. Thus, the following force drives Starbucks' competitiveness: * Rivalry among competing firms Bargaining power of suppliers Bargaining power of consumers Bargaining power of buyers Turning into multi-domestic is an expansion strategy for companies seekin growth and higher profit margins. Two factors tend to determine whether an industry will be mostly multi-domestic or mainly global. Those factors are and The power of the local country governments to restrict MNC actions, the pressure for local responsiveness on the part of individual country markets. The need for brand management in the various MNCs operating within that industry, the pressure for cost leadership within the MNCs operating in that industry The pressure for local responsiveness on the part of individual country markets, the importance of differentiating with integrating mechanisms in regional cooperatives The pressure for local sensitivity on the part of individual country markets, the pressure for synchronization within the MNCs operating in that industry