Question: Competitive Positioning Maps are an important way to access the firm's competitive position as compared to the strength of competing firms. You may also use

Competitive Positioning Maps are an important way to access the firm's competitive position as compared to the strength of competing firms. You may also use an analysis similar to the one found in exhibit 8.6 or 8.8 of Mullins and Walker. If there is insufficient information in the case you may use the internet to gather additional information.

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