Question: . Competitors analysis. Now you will research for the same information about your main competitors:(telecom company i.e virgo mobile) Company Name Product/Service Price Place Promotion
. Competitors analysis. Now you will research for the same information about your main competitors:(telecom company i.e virgo mobile)
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6) Differentiation
- What characteristics in your business are different than your competition? What is you value proposition?
- Which elements can you improve in your business in order to increase the barrier of new entrants/new direct competitors?
7) Company Brand/Trademark and Image(Virgo mobile)
- Define a Company name and give an example of the Trademark that you could use to represent your brand.
- Do you think your trademark reflects well your companys image? Briefly explain the chosen Trademark; its colors, shape and the font type.
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