Question: competitors. It has been generally regarded as a superior machine. Memorial presents the following data for the years 2 0 2 1 and 2 0

competitors. It has been generally regarded as a superior machine. Memorial presents the following data for the years 2021 and 2022.
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Suppose that between 2021 and 2022 the market for Memorial's special-purpose machines grew at 3%. All increases in market share (that is, sales increases
greater than 3%) are the result of Memorial's strategic actions.
Required
Calculate how much of the change in operating income between 2021 and 2022 is due to the industry market-size factors, cost leadership, and product
differentiation. How successful has Memorial been in implementing its strategy? Explain.
The company has chosen a product differentiation strategy. The growth, price-
recovery, and productivity components of the change in operating income
from 2021 to 2022 are as follows:
Revenue effect of growth
Cost effect of growth
Change in operating income due to growth
Revenue effect of price-recovery
Cost effect of price-recovery
Change in operating income due to price-recovery
Change in operating income due to productivity
 competitors. It has been generally regarded as a superior machine. Memorial

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