Question: competitors. It has been generally regarded as a superior machine. Memorial presents the following data for the years 2 0 2 1 and 2 0
competitors. It has been generally regarded as a superior machine. Memorial presents the following data for the years and
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Suppose that between and the market for Memorial's specialpurpose machines grew at All increases in market share that is sales increases
greater than are the result of Memorial's strategic actions.
Required
Calculate how much of the change in operating income between and is due to the industry marketsize factors, cost leadership, and product
differentiation. How successful has Memorial been in implementing its strategy? Explain.
The company has chosen a product differentiation strategy. The growth, price
recovery, and productivity components of the change in operating income
from to are as follows:
Revenue effect of growth
Cost effect of growth
Change in operating income due to growth
Revenue effect of pricerecovery
Cost effect of pricerecovery
Change in operating income due to pricerecovery
Change in operating income due to productivity
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