Compile a literature review structure based with the topic below.

Evaluating the impact of Branding on Consumer Purchasing Behaviour

Discuss the purpose of the literature review (include your research aim and minimum of 3 objectives)

4.5.2 Determine what is already known about your topic, to compile a critical debate based on your topic, and answer your research aim and objectives

4.5.3 Ascertain who the important scholars in the field are - (Do they agree/disagree about the topic?)

4.5.4 Identify the gaps in the literature - (What is not known about your topic?)

4.5.5 Explain how the literature will:

Assist in formulating research questions;

Help to identify the gaps in the field;

Aid the determination of the focus area for a study;

Support the formulation of a problem statement