Complete Target market analysis & segmentation

Compose an Analysis on the following company.

(COE)/Company: NIKE

(COS)/Country: Australia

Potential consumers of the selected company in the selected country. Talk about people (consumer segments) that the selected company needs to target in the selected country, their characteristics, their demographics, geographies, and so on (be specific as much as you can).

4.3 Recommended Target market analysis: Discuss the consumers that your COE should target in your COS. Minimum: you should recommend one new group of consumers that your COE should target in your COS.

5.0 Entry Strategies Discussion & Evaluation: If your COE is already operates in your COS you should discuss and evaluate their current entry strategy.

5.1 Discuss the best 3 possible entry strategies to enter your COS (Direct investment, Franchising, Licensing, joint venture etc.). If your COE is already operates in your COS you should discuss 3 new entry strategies that are better than their current entry strategy.

5.2 Entry Strategy Selection and discussion in the selected COS. You need to discuss the best entry strategy in detail. If your COE is already operates in your COS you should discuss a new entry strategy that is better than their current entry strategy.

6.0 Global Marketing Mix Strategies

6.1 Product Strategy