please reference

4.0 Target market analysis & segmentation. CoS - Italy Co &- Italy 4.1 Target market analysis (current and potential segments of consumers). Discuss the 2 strengths and 2 weaknesses of the current target market. 4.2 Target market segmentation (discuss 2 segments). Potential consumers of the selected company in the selected country. Talk about people (consumer segments) that the selected company needs to target in the selected country, their characteristics, their demographics, geographies, and so on (be specific as much as you can). 4.3 Recommended Target market analysis: Discuss the consumers that your COE should target in your COS. Minimum: you should recommend one new group of consumers that your COE should target in your COS. Ad ton in your SOS you