Question: Complete the activity on Slide 1 1 . In this scenario, what is the transactional, logistical , and facilitating functions in the marketing channel? Mars,
Complete the activity on Slide In this scenario, what is the transactional, logistical and facilitating functions in the marketing channel?
Mars, Inc. makes chocolate, chewing gum, mints, and fruity confections. The company's most recognizable product is its namesake, the Mars bar. Mars, Inc. manufactures the Mars bar. Since they don't have their own infrastructure to reach every person who would like to purchase a Mars bar, they use intermediaries to deliver the product to the customer.
A wholesaler buys from the Mars company in large quantities. The wholesaler uses their sales team to contact potential customers, promote the products, and seek orders. They sell cases of Mars bars to many retailers, including a small convenience store in downtown Moose Jaw.
The small convenience store takes on the job of selecting products from several different wholesalers to offer to their customers. They sort and store the products and offer them in a convenient location for when their customers are craving a quick snack.
The convenience store communicates back to the wholesaler about their customers and the demand for products in their neighborhood.
In this scenentio, what is the transactional, logistical and facilitating functions in the marketing channel?
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