Question: Complete the Competitive Profile Matrix for Hershey Company Case study (located at the end of Chapter 1) using the CPM template located following these instructions.

Complete the Competitive Profile Matrix for Hershey Company Case study (located at the end of Chapter 1) using the CPM template located following these instructions.

Complete the Competitive Profile Matrix for

etails omplete the Competitive Profile Matrix for Hershey Company Case study (located at the end of Chapter 1) using the CPM tem Competitive Profile Matrix (CPM). Hershey's Co Nestle 4 Mars Inc. Weight Critical Success Factors Rating Score Score Rating Scome Rating Advertising 0.10 0.10 020 Promotional Activity 0.07 0:14 Customer Service 0.07 0114 0:21 Store Locations 0.10 120 10.30 R&D 0.05 0.151 0.20 Employee Dedication 0.05 0.15 Market Share 0.10 Customer Loyalty 0.11 033 10:44 Product Innovation 0.09 02 Product Quality 0.11 0.3.3 Resources 0.07 10:21 Price Competitiveness 0.08 008 0.16 Totals 1.00 2.81

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