Complete the following activities for Case Study 1

Penorm each of the subsequent sieps*

1. Read the detail about Value Chain Analysis - Executing Business Strategies inside Chapter 2, Learning Objectve (L02.4).

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Open a document in .PDF, .DOC or in .DOCX file format, then use MLA format to create a Value Chain Analysis narrative of your own using the finished product of a

plain black cup of coffee you just purchased inside a Starbucks store.

3. Submit this file prior to the deadline using the submission link above (click on the title "Case Study Assignment 1")

For this assignment, you will need to actually conduct a Value Chain Analysis, not simply explain what a Value Chain Analysis is or how one is performed.

Start with where Starbucks sources its supplies (coffee beans for example) and research what Starbucks does in order to "add value" at each step of the process from

acquisition to delivering the finished product into the customers hands.

Even though you will not know all the aspects of the business, be as specific and complete in your analysis as you can.

Please do not e-mall your work, use the submission link above.