Complete the following steps to create a value$-$proposition email about the Juxta line that targets Sommies.

$1$

Review the Content Options

Carefully review the content options provided, and identify those that will resonate with Sommie's.

$2$

Draft the Value$-$proposition Email

Select content for the value$-$proposition email that incorporates the important elements of a value proposition, including value drivers, quantification, and proof.

Buhi wants to win Sommies back, so do your best to come off as apologetic while presenting an offer that the buyer will truly be interested in$.$ Remember that Sommie's goal is to maximize cash flow and Buhi's goal is to get Sommies to schedule a consultation.

It will also be helpful for you to know:

The Juxta line is known for being high$-$end, functional, stylish, and modern.

Buhi uses $25\%$ less packaging materials than competitors, produces $18\%$ less water waste than competitors, and recycles and reuses all salvageable material scraps.

Buhi started offering in$-$house inventory storage to select retailers, meaning Buhi ships directly to retailers' customers and retailers don't have to store inventory or pay for it until it ships. No other competitor does this. It has helped three of Buhi's current retailers save as much as $15\%$ in operational costs.

Buhi has six warehouses across the country, which allows it to offer cheap and quick shipping that is $20\%$ cheaper than the next best option in the industry. Buhi products ship within $3-5$ business days, which is $1-3$ days faster than the industry average.

Buhi is an extremely well$-$known and loved brand, with a customer satisfaction rate of $98\mathrm{.}5\%.$ In fact, just last year, Buhi helped a retailer who was opening stores in West Coast airports increase sales by $14\%$ within the first two months of selling Buhi products in those stores.

Draft the Value$-$proposition Email

Opening and Buyer Objective

Opening and Buyer Objective

Hey!

How have you been managing without us$?$ I bet it has been tough. We know that you want to save money, so we have a deal for you!

Hello again,

We've had a relationship with you for about four years and lost you because you needed a company that helped you maximize cash flow. Since then, we have improved and have an exciting opportunity for you.

Hey, stranger,

You're missing out on a fantastic opportunity with Buhi. Develop your market now!

Hello again!,

We've missed working with you and have made some changes to help you meet your goals.

Company Offer

Company Offer

Differentiator and Closing

Differentiator and Closing