Complete the table to describe internal and external sources of information relevant to forecasting marketing trends. The
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- Complete the table to describe internal and external sources of information relevant to forecasting marketing trends. The first row has been completed as an example for you to follow.
Information about: | Internal Information sources Provide two examples each | External Information Sources Provide two examples each |
Product or service pricing | Product catalogue Financial statements | Retail outlet websites Survey potential buyers |
Business and strategic objectives | ||
Comparative market information | ||
Changes in technology | ||
Industry trends | ||
Social, cultural and economic trends | ||
Political activity and legislative changes |
Expert Answer:
Related Book For 
Fundamental Managerial Accounting Concepts
ISBN: 978-1259569197
8th edition
Authors: Thomas Edmonds, Christopher Edmonds, Bor Yi Tsay, Philip Olds
Posted Date:
