Complete the VALS survey. After completion, your results will include both a primary and secondary type. Use the links to explore your results, then post if you agree or disagree with the results you received. Why do you feel this way? Based on your results, do you believe this is a useful tool for understanding consumers?

350 words

Your primary VALS type means that you are most like the Thinkers consumer group. Your secondary typethe group you are next most likeis Innovators.

Your primary VALS type represents your dominant approach to life. The secondary type represents a particular emphasis on the dominant approach.

As a consumer group, Thinkers have high resources and an Ideals motivation.

Members of this group typically:

Have "ought" and "should" benchmarks for social conduct

Have a tendency toward analysis paralysis

Plan, research, and consider before they act

Enjoy a historical perspective

Are financially established

Are not influenced by what's hot

Use technology in functional ways

Prefer traditional intellectual pursuits

Buy proven products.

MBA marketing communication