Complete the VALS survey. After completion, your results will include both a primary and secondary type. Use the links to explore your results, then post if you agree or disagree with the results you received. Why do you feel this way? Based on your results, do you believe this is a useful tool for understanding consumers?

Your VALS Type

Primary Type: Innovators

Secondary Type: Achievers

Your primary VALS type means that you are most like the Innovators consumer group. Your secondary typethe group you are next most likeis Achievers.

Your primary VALS type represents your dominant approach to life. The secondary type represents a particular emphasis on the dominant approach.