Complete this worksheet by replacing bracketed text.

Marketing Technique $1$

Describe the proposed marketing technique $($what$,$ where, how, when, and why$)$ including why you think it would be an appropriate and effective tool to market your selected service to your target market:

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Describe three resources that would be required to implement this marketing technique; outline the direct and indirect costs.

Example:

Example Resource:

Website Development

Example Direct Expenses

Example Indirect Expenses

Consultant fees for website concept and mock$-$up

Website developer to make required changes

Meeting and review time for marketing director and Executive Team to approve website concept and mock$-$ups

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Direct Expenses

Indirect Expenses

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Direct Expenses

Indirect Expenses

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Direct Expenses

Indirect Expenses

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Explain how you would measure the success of this marketing technique. What sources of data would you monitor and how would that data be interpreted?

Note: Consider the measurement of both the process and outcome.

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Marketing Technique $2$

Describe the proposed marketing technique $($what$,$ where, how, when, and why$)$ including why you think it would be an appropriate and effective tool to market your selected service to your target market:

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Describe three resources that would be required to implement this marketing technique; outline the direct and indirect costs:

Resource: $[$Insert text.$]$

Direct Expenses

Indirect Expenses

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Resource: $[$Insert text.$]$

Direct Expenses

Indirect Expenses

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Resource: $[$Insert text.$]$

Direct Expenses

Indirect Expenses

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Explain how you would measure the success of this marketing technique. What sources of data would you monitor and how would that data be interpreted?

Note: Consider the measurement of both the process and outcome.

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Now that you have considered two marketing techniques in some detail, list three additional marketing techniques that you might consider for the Marketing Strategies section of your proposal.

Using the Module Six Discussion Worksheet, outline the pros and cons of two marketing techniques you may use to market your selected service. The marketing techniques should support the organization's mission and vision and the service's brand identity. Your selection should be based on the fundamental marketing principles you have explored throughout the course. You must include the following requirements:

One traditional marketing technique like public relations, advertising, sales and sales promotion, or direct marketing

One electronic$/$social media technique like social media, websites, blogs, podcasts$/$webcasts$,$ or YouTube

For your initial discussion, post your worksheet for your peers to review.