Complete this worksheet by replacing bracketed text.

Marketing Technique $1$

Describe the proposed marketing technique $($what$,$ where, how, when, and why$)$ including why you think it would be an appropriate and effective tool to market your selected service to your target market:

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Describe three resources that would be required to implement this marketing technique; outline the direct and indirect costs.

Example:

Example Resource:

Website Development

Example Direct Expenses

Example Indirect Expenses

Consultant fees for website concept and mock$-$up

Website developer to make required changes

Meeting and review time for marketing director and Executive Team to approve website concept and mock$-$ups

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Direct Expenses

Indirect Expenses

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Direct Expenses

Indirect Expenses

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Direct Expenses

Indirect Expenses

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Explain how you would measure the success of this marketing technique. What sources of data would you monitor and how would that data be interpreted?

Note: Consider the measurement of both the process and outcome.

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Marketing Technique $2$

Describe the proposed marketing technique $($what$,$ where, how, when, and why$)$ including why you think it would be an appropriate and effective tool to market your selected service to your target market:

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Describe three resources that would be required to implement this marketing technique; outline the direct and indirect costs:

Resource: $[$Insert text.$]$

Direct Expenses

Indirect Expenses

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Resource: $[$Insert text.$]$

Direct Expenses

Indirect Expenses

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Resource: $[$Insert text.$]$

Direct Expenses

Indirect Expenses

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Explain how you would measure the success of this marketing technique. What sources of data would you monitor and how would that data be interpreted?

Note: Consider the measurement of both the process and outcome.

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Now that you have considered two marketing techniques in some detail, list three additional marketing techniques that you might consider for the Marketing Strategies section of your proposal.

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