Completion Status Dove is a large soap bar and personal care brand company. It is owned by the parent company Unilever. Dove beauty products are made from many synthetic surfactants and some vegetable oil-based ingredients (used in their soaps) like sodium palm kernelate. These contents, particularly the synthetic surfactants, are what led to Dove beauty products being known for their mildness. Their products are made to be pl neutral, with pH between about 6.5 and 7.5. Dove sells many beauty products under this brand name. These include facial care products, hair care products, body washes, beauty bats, and antiperspirants/deodorants. Their soap is currently manufactured in many varieties: cool moisture, sensitive skin fragrance-free, exfoliating, nourishing, pink, white, pro-age, calming night, and energy glow. It also comes in different sizes. It has a patented, mild cleansing agent, and it falls into the category of "soap." It is considered to be a "beauty bar", since one-fourth of it is cleansing cream to moisturize the skin while washing (Regular soap dries much than Dove beauty bar.) The advertisements that Dove aired showed the cream being poured into the bar of soap, reinforcing the idea of its moisturizing properties. In 1979, the phrase was changed from "cleaning cream" to "moisturizer cream." In 1979, a study was done that showed that Dove didn't dry and irritate the skin as much as ordinary soaps. Based on this study by a Pennsylvania dermatologist, Unilever began using this as a strong advertising point, winning more than 24% of the market by the year 2003. Against all other companies of personal care products that use models and supermodels in their ads to reflect beauty, Dove skincare has launched highly successful advertising, marketing, and wellness campaign aimed at real women and their concept of beauty. The "Campaign for Real Beauty" features regular women, not models, in normal photos. It aims to change the traditional definition of beauty to "offer in its place a broader, healthier, more democratic view of beauty". It tells women to be happy just the way they are. "In Dove ads," says one advertising wing about the products behind the campaign can help you decide if they are right for you. Dove is TO TH TO Path: p QUESTION 2 Q1a- Explain points-of-parity with application on Dove soap bar Q1b- Explain points-of-difference with application on Dove soap bar Qlc- Write a positioning statement for Dove soap bar TTTT Paragraph Arial %D9 fx Mashups Path: p 3 (120) 13 T HTML CSS I Path: p QUESTION 3 Q2a- Into which consumer goods classification does the Dove soap bar fall? Why? Q2b- Explain the five-product levels concept with application on the Dove soap bar product. Q2c- Explain the line extension strategy and give example(s) from the case. Q2d- Explain the brand extension strategy and give example(s) from the case. TTTT Paragraph Y Arial DQ Ofx Mashups 466 3 (12pt) T E E-T THE ESS 4 Path: p QUESTION 4 Q3. If Dove company aims at achieving maximum current profit from its Dove soap bar product, explain the first three steps only of setting up the price for this product. TTIT Paragraph Arial XD09 Of Mashpe Pach 3(12) W K bit. Click Save All Answers to use all answers. VIXA Warned QUESTIONS Q4. In your opinion, what is/are the distribution strategy (ies) that should be followed by Dove Company to distribute Dove soap bar products/ What is the distribution intensity strategy that should be followed and why? You should aroanime sour ancwer to heat follane Path: p QUESTION 5 Q4. In your opinion, what is/are the distribution strategy (ies) that should be followed by Dove Company to distribute Dove soap bat products? What is the distribution intensity strategy that should be followed and why? You should organize your answer to be as follow: Q4a- Identify the distribution strategy (ies) to be followed: Justify your answer Q4b- Indetify which distribution intensity strategy to be followed: Justify your answer TTTT Paragraph %D952 Of Mashup Path: p Arial 3 (120) EIE Wh WTH. THE VINA W Q1a- Explain points-of-parity with application on Dove soap bar Q1b- Explain points-of-difference with application on Dove soap bar Q1c- Write a positioning statement for Dove soap bar TTTT Paragraph Y Arial %D9 fx Mashups 40 3 (12pt) YE E-T TTT HTML CSS I began using this as a strong advertising point, winning more than 24% of the market by the year 2003. Against all other companies of personal care products that use models and supermodels in their ads to reflect beauty, Dove skincare has launched highly successful advertising, marketing, and wellness campaign aimed at real women and their concept of beauty. The "Campaign for Real Beauty" features regular women, not models, in normal photos. It aims to change the traditional definition of beauty to "offer in its place a broader, healthier, more democratic view of beauty". It tells women to be happy just the way they are. "In Dove ads," says one advertising expert, "normal is the new beautiful." Knowing about the products behind the campaign can help you decide if they are right for you. Dove is committed to helping all women realize their personal beauty potential by creating products that deliver genuine improvement to the condition of their skin and hair. Dove believes that beauty should be for everyone because when you look and feel your best, you feel better about yourself. Based on the above information answer the following questions: TTIT Paragraph Arist XDD952 OS, Mps Pats p 3 (120) EEE T TT. PET 100 QUESTION 2 Ot Explain points-of-narity with application on Dove soap bar QIXA World