Component A - Report Select a product, service or organisation of your choice and analyse its current social media strategy. After conducting your analysis, provide recommendations for improvement. Your report should include: Element Detail Mark Allocation Background context There is an introduction to the chosen 5% organisation/product/service A brief history of the organisation/product/service is discussed together with any other product/service offerings. Social media inventory The current social media platforms the 20% organisation/product/service uses are identified. How often is content posted on each channel? What social media objective(s) is the organisation/product/service trying to achieve? What type of strategies are being used by the organisation/product/service to achieve objective(s)? How are these strategies spread over the various channels? E.g., Does Facebook have a lot of video content competitions, whilst Instagram contains more images and user generated content? (This section should NOT contain any discussion around the performance of any of the channels and/or content, that will app in the next section). How does the above compare against the main competitors in the space? Do they also pursue similar objectives? Are their strategies also similar? If not, what are the main differences